Promoting Your School [microform] : Going beyond P.R. Second Edition / Carolyn Warner
- Bib ID:
- 5674529
- Format:
- Book and Microform
- Author:
- Warner, Carolyn
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 2000
- 262 p.
- ISBN:
-
- 9780803968981
- 0803968981
- Summary:
-
This book provides a guide for those who realize the importance and necessity of proactively countering the negative while, at the same time, making sure that the positive is heard about public education. When people promote schools, they are promoting and reaffirming the efforts and importance of children and those who have dedicated their lives to their service. As well as communicating messages outside, it communicates and develops a message within, in that it is a guide to school improvement. The work goes beyond other how-to public relationships guides in that it extends the work to several concepts, for example, setting a direction, building a team, involving parents in the school, technology, and reaching out to the community. This second edition includes the communication process and deals with perceptions, a step-by-step guide to developing a marketing plan, involving parents in the school, understanding changing demographics, new techniques for improving staff and student communication, building media relationships for the novice, and creating a school crisis team. An appendix contains a list of resources and sample documents. (DFR)
- Notes:
-
- Availability: Corwin Press, Inc., 2455 Teller Rd., Thousand Oaks, CA 91320-2218 (paperback: ISBN-0-8039-6898-1, $35.95). Tel: 805-499-9734; Fax: 800-4-1-SCHOOL; e-mail: order@corwinpress.com; Web site: http://www.corwinpress.com.
- ERIC Note: Foreword by Michael Pladus.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2000
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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