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Perceptions of Advertising in the Newly Independent States [microform] : Kazakstani Students' Beliefs about Advertising / Jami A. Fullerton and Tom Weir
Bib ID 5684386
Format BookBook, MicroformMicroform, OnlineOnline
Author
Fullerton, Jami A
 
Online Versions
Description [Washington, D.C.] : Distributed by ERIC Clearinghouse, 2001 
26 p. 
Summary

This study attempts to answer Andrews' (1991) question, "do perceptions of advertising in general vary cross-culturally?" Eighty-two undergraduate students from the former Soviet Union republic of Kazakstan were questioned about their beliefs about advertising. The analysis revealed predominantly negative feelings toward advertising in general. Findings indicate unfamiliarity or general distrust of advertising and uncertainty about the role and potential of advertising to improve the quality of life in the country. A discussion about advertising in Kazakstan's emerging capitalist economy is also included. (Contains 29 references and 2 tables of data.) (Author/RS)

Notes

Availability: For full text: http://list.msu.edu/archives/aejmc.html.

ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001).

May also be available online. Address as at 14/8/18: https://eric.ed.gov/

Reproduction Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. 
Subjects Advertising.  |  Foreign Countries.  |  Higher Education.  |  Mass Media Role.  |  Student Attitudes.  |  Undergraduate Students.  |  Kazakhstan
Form/genre Reports, Research.  |  Speeches/Meeting Papers.
Other authors/contributors Weir, Tom, author
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Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Please also be aware that you may see certain words or descriptions in this catalogue which reflect the author’s attitude or that of the period in which the item was created and may now be considered offensive.