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Stated choice methods : analysis and applications / Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz
Bib ID 577560
Format BookBook, OnlineOnline
Author
Louviere, Jordan J
 
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Resources
Description Cambridge, UK ; New York, NY, USA : Cambridge University Press, 2000 
xv, 402 p. : ill. ; 26 cm. 
ISBN 0521788307 (paperback)
0521782759
Summary

"This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods rather than revealed preferences (RP) - placing decision makers in controlled experiments that yield hypothetical choices rather than actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling."--BOOK JACKET.

Full contents
  • 1. Choosing as a way of life
  • 2. Introduction to stated preference models and methods
  • 3. Choosing a choice model
  • 4. Experimental design
  • 5. Design of choice experiments
  • 6. Relaxing the IID assumption - introducing variants of the MNL model
  • 7. Complex, non-IID multiple choice designs
  • 8. Combining sources of preference data
  • 9. Implementing SP choice behaviour projects
  • 10. Marketing case studies
 
Notes

Includes bibliographical references (p. 382-398) and index.

English

Subjects Consumer behavior -- Mathematical models.  |  Decision making -- Mathematical models.
Other authors/contributors Hensher, David A. (David Alan), 1947-  |  Swait, Joffre Dan

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NL 658.8342 L894
Copy: pbk
Main Reading Room
N 658.8342 L894
Copy: hbk
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