BCOM / [Carol M. Lehman, Debbie d duFrene, Joy Cameron-Dow, Mary Barrett, Wayne Murphy]
- Bib ID:
- 5787152
- Format:
- Book
- Author:
- Lehman, Carol M, author
- Edition:
-
- 1st edition
- Asia-Pacific edition
- Description:
-
- South Melbourne, Victoria : Cengage Learning Australia, [2012]
- ©2012
- viii, 304 pages, 1 volum (unpaged) : colour illustrations ; 28 cm.
- ISBN:
- 9780170192484
- Summary:
-
This book is specifically aimed at business students studying communication skills in a business degree. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential - and more challenging - than ever. This is a concise and engaging introduction to the principles of business communication. The text combines a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. This book is enriched with an abundance of model documents and local and global examples to help students translate communication theory into applied best practices.
- Partial contents:
-
- Part 1: Communication foundations and analysis
- Part 2: Communication through electronic, voice and written messages
- Part 3: Communication through reports and business presentations
- Part 4: Communication for employment.
- Notes:
-
- Cover title.
- Includes bibliographical references and index.
- “National Library Users: Please purchase your own access code to use related online resources” see publisher website: www.nelsonnet.com.au
- Subject:
- Other authors/contributors:
- Also Titled:
- Business communication.
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2012
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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