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Qantas : the Australian airline / Harold J. Pollock
Bib ID 5976776
Format BookBook
Author
Pollock, Harold J
 
Description [Sydney?] : Qantas, [197-?] 
[16] p. (unpaged) : ill. ; 22 x 28 cm. 
Biography/History

QANTAS’ North American advertising agency, Cunningham & Walsh devised the 1967-1992 “I hate QANTAS” campaign which sought to link the airline with international travellers coming to Australia. This television and advertising campaign, which was the longest running in United States history, featured a series of grumpy but cute koalas who hated the national airline because of the disruption caused by the in-coming tourists to Australia. The original “QANTAS koala”, Teddy, died at San Diego Zoo in February 1976 and was at that time, the last surviving male koala outside Australia. The voice artist for the various koalas in the campaign was American, Howard "Howie" Morris.

Notes

Cover title.

Qantas logo on back cover shows the kangaroo with wings. This logo was used for Qantas between 1968 and 1984.

Subjects Qantas Airways.  |  Airlines -- Australia.  |  Advertising -- Airlines -- Australia.  |  Koala -- Australia -- Pictorial works.  |  Australia -- Description and travel.  |  Australian
Other authors/contributors Qantas Airways

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    Copy: N pbk
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