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Personal influence; the part played by people in the flow of mass communications, by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper
Bib ID 647233
Format BookBook
Author
Katz, Elihu, 1926-
 
Description Glencoe, Ill., Free Press [1955] 
xx, 400 p. diagrs., forms, tables. 22 cm. 
Series

Foundations of communications research

Notes

"A report of the Bureau of Applied Social Research, Columbia University."

Bibliography: p. 381-393.

Subjects Public opinion.  |  Mass media.
Other authors/contributors Lazarsfeld, Paul F. (Paul Felix), 1901-1976, joint author  |  Columbia University. Bureau of Applied Social Research

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