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Record 14 of 25464
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Chan yu xiao : Taiwan xing xiao shi li / zhu zhe Hong Lianghao
産與銷 : 台灣行銷實例 / 著者 洪良浩
Bib ID 6857997
Format BookBook [text, volume]
Author
Hong, Lianghao
洪良浩
 
Description Taibei : Hafu qi ye guan li gu wen gong si chu ban bu, Minguo 63 [1974] 
台北 : 哈佛企業管理顧問公司出版部, 民國63 [1974] 
8, 379 pages ; 22 cm. 
Series

Hafu [ji ye] guan li cong shu ; 3

Full contents "Min guo liu shi yi nian cheng jing ji ri bao zhi yue, yi Hung Zhong wei bi ming zai gai bao pi 'Chan yu xiao' zhuan lan ... zhuan xie ... shi, te bie pian zhong zai shou ji guo nei chang shang xing xiao shi li ... jiang gai zhuan lan hui bian cheng ce fa xing dan ben." 
"民國六十一年承經濟日報之約以洪中為筆名在該報闢「産與銷」專欄 ... 撰寫 ... 時特別偏重在蒐集國內廠商行銷實例 ... 將該專欄彙編成册發行單本." 
Notes

"民國六十一年承經濟日報之約以洪中為筆名在該報闢「産與銷」專欄 ... 撰寫 ... 時特別偏重在蒐集國內廠商行銷實例 ... 將該專欄彙編成册發行單本."

Subjects Marketing -- Taiwan -- Case studies.  |  Marketing.  |  Taiwan.
Form/genre Case studies.
Also Titled

Taiwan xing xiao shi li

台灣行銷實例

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