The foundations of marketing practice : a history of book marketing in Germany / Ronald A. Fullerton
- Bib ID:
- 6987520
- Format:
- Book
- Author:
- Fullerton, Ronald A, author
- Online Access:
- http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1131705
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- Description:
-
- Abingdon, Oxon ; New York, NY : Routledge, 2016
- 1 online resource (pages cm.) :
- ISBN:
-
- 9781317536123
- 1317536126
- Invalid ISBN:
-
- 9781138848221
- 1138848220
- Full contents:
-
- Introduction : the role of marketing in the growth of the German book markets, 1815-1890
- Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820
- The regular book market explodes, 1820-1843
- Engines of growth : dynamic and entrepreneurial marketing 1820-1843
- The mass book market, 1820-1870
- The decline and recovery of the regular trade, 1843-1866
- The book market of the regular trade at mid-century, 1843-1866
- Good times, 1867-1888 : the middle and upper class book market after mid-century
- The mass book market explodes, 1870-1890
- Conclusion : the role of dynamic high capitalist marketing practice in the German book markets.
- Notes:
-
- Includes bibliographical references and index.
- Description based on print version record.
- Reproduction:
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Subject:
- Other authors/contributors:
- EBSCOhost
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2016
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