Kiwi : the Australian brand that brought a shine to the world : a history of the Kiwi Polish Company / Keith Dunstan ; about this book, Hamish Ramsey ; [foreword by] Geoffrey Blainey
- Bib ID:
- 7326757
- Format:
- Book
- Author:
- Dunstan, Keith, author
- Description:
-
- Crows Nest NSW : Allen & Unwin, 2017
- ©2017
- xviii, 250 pages, 102 pages of plates : illustrations (chiefly colour), facsimiles (chiefly colour), 1 genealogical table, colour maps, portraits (some colour) ; 30 cm
- ISBN:
- 9781760297282 (hardback)
- Summary:
-
You probably have a tin of shoe polish tucked under the laundry sink bearing the little bird logo that has been in homes around the globe for over a century. Founded in Melbourne by William Ramsay in 1906, Kiwi is one of the most iconic and enduring international brands ever to have come out of Australia.One of Australia's best-loved journalists, Keith Dunstan tells the remarkable story of the Ramsay family and how they created and nurtured the Kiwi brand. Always quick to seize a marketing opportunity, the Ramsays sent Kiwi to England with the Anzacs in World War I, putting a brilliant shine on belts, bridles and leggings as well as boots. Soon there was a Kiwi factory in London, and in time Kiwi ran 24 factories worldwide, selling more than 250 million cans of shoe polish annually.In his inimitable warm and chatty style, Dunstan follows the fortunes of the Ramsay family as they built the Kiwi brand over the decades: business decisions good and bad, grand houses, the latest cars, constant travel, and their marriages, quarrels and friendships.He also tracks the clever advertising strategies that kept Kiwi in the public mind, including the notorious sign that caused traffic accidents in Richmond in the 1960s.Richly illustrated in full colour, Kiwi is the fascinating inside story of one of Australia's great families, as well as one of its great brands.'I have not previously read a business story or family history that is so pithy and observant, and written with such a mix of fun and seriousness. This is a co-publication between Allen & Unwin and the Ramsay family. The Ramsays are the direct descendants of the original founders of the Kiwi Polish Company.
- Notes:
-
- Please note that this is a co-publication between Allen & Unwin and the Ramsay family. The Ramsays are the direct descendants of the original founders of the Kiwi Polish Company.
- Inlcudes illustrations on endpapers.
- Includes bibliographical references (pages 242-244) and index.
- Subject:
- Other authors/contributors:
- Also Titled:
-
- Australian brand that brought a shine to the world : a history of the Kiwi Polish Company
- History of the Kiwi Polish Company
- Copyright Information:
- Copyright © Keith Dunstan Estate.
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2017
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