Shaping international public opinion : a model for nation branding and public diplomacy / Jami A. Fullerton and Alice Kendrick, editors
- Bib ID:
- 7338984
- Format:
- Book
- Description:
-
- New York : Peter Lang, [2017]
- x, 281 pages ; 23 cm
- ISBN:
-
- 1433130289 (paperback) (alkaline paper)
- 1433130297 (hardcover) (alkaline paper)
- 9781433130281 (paperback) (alkaline paper)
- 9781433130298 (hardcover) (alkaline paper)
- Invalid ISBN:
- 9781453918647 (electronic book)
- Summary:
-
Bridging nation branding and public diplomacy, this book presents a cohesive framework. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. The book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for a broad audience the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
- Full contents:
-
- Shaping of International Public Opinion : A Model for Nation Branding and Public Diplomacy / Jami Fullerton & Alice Kendrick
- An Historical Overview and Future Directions in the Conceptualization of Country Images / Michael Elasmar & Jacob Groshek
- Trust in Nation Branding and Public Diplomacy : Beyond Reputation and Image / Claudia Labarca
- The Role of Familiarity in Shaping Country Reputation / Dane Kiambi
- A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content / Jacob Groshek, Lei Guo, Chelsea Cutino & Michael Elasmar
- Ferguson, Global Media Narratives and Nation Branding / Ibrahim Abusharif
- Movies' Influence on Country Concept / Fang Yang & Bruce Vanden Bergh
- Country-of-Origin, Country Image, and Wine / Fang Liu, Jamie Murphy & Jing Li
- From "Bottomless Basket" to "Beautiful Bangladesh" : Nation Branding through Tourism and Public Diplomacy/ Imran Hasnat & Elanie Steyn
- Impact and Evaluation of International Exchange Programs as Tools of Relational Public Diplomacy / Mallorie Rodak
- Factors Shaping US College Students' Concept of China and Willingness to Study in China / Olga Zatepilina-Monacell, Hongwei "Chris" Yang, & Yingqi Wang
- The U.S. Secretary of State's Award for Corporate Excellence : An intersection of nation branding, public diplomacy and global corporate social responsibility / Janis Teruggi Page & Lawrence Parnell
- A Propaganda Analysis of the Brand USA Tourism Campaign : Government-Sponsored Advertising to International Travelers / Jami Fullerton, Alice Kendrick & Mallorie Rodak.
- Notes:
- Includes bibliographical references and index.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2017
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