Cadbury® Yowie® series 1 playmates
- Bib ID:
- 7428525
- Format:
- Picture
- Description:
-
- [Melbourne?] : Cadbury Schweppes Australia, 1998
- ©1998
- 1 poster : colour ; 89.1 x 63 cm
- Summary:
-
Poster promoting Cadbury Yowie chocolates. Upper quarter features a grid containing six cartoon figures with descriptions. Remainder of poster divided into three grids, each with 17 photographs of Australian animals and descriptions.
- Biography/History:
-
The Cadbury Yowie has been an Australian marketing success story based around educating children about native wildlife conservation. The Yowie Kingdom, a fictional magical realm free of the destructive influence of humanity, where threatened wildlife finds a safe haven, was created by Geoff Pike. He and Bryce Courtenay approached Cadbury with the concept of using a confectionery product as a vehicle for Yowie. In 1997 Cadbury launched Yowie as a foil-wrapped character-shaped milk chocolate shell containing a plastic capsule. Within the capsule was a multi-part collectable model of a native Australian or New Zealand animal, together with a leaflet featuring information, a photo of the animal and assembly instructions for the collectable. The first series featured 50 animals, plus figurines of each of the six Yowie characters. The first year saw 31 million chocolate Yowie characters sold, followed by books, CD's, education packs and a "Yowie Kingdom Map".--adapted from Wikipedia and acquisitions documentation. (NLA file folio R17/67230)
- Notes:
-
- Caption title.
- National Library of Australia's copy previously folded, shows vertical and horizontal fold marks.
- Subject:
- Other authors/contributors:
- Cadbury Schweppes Australia Limited, issuing body
- Terms of Use:
- Copyright restrictions may apply.
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2068 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Artistic
- Published status:
- Published
- Publication date:
- 1998
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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