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Ephemera materials on Yoshichu Co., Ltd
Bib ID 7460895
Format BookBook [text, volume, sheet]
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Description [Kyoto] : [Yoshichū Kabushiki Kaisha], [1946-1970] 
[Kyoto] : [吉忠株式会社], [1946-1970] 
folders of miscellaneous pieces. 
Summary

Materials in this collection are pamphlets, flyers advertising the sale, postcards, tickets, colour samples, fabric samples, calendars, awards certificate, booklets, posters, semi-annual magazines and a sugoroku produced by Yoshichu between 1946 and 1970.

Full contents
  • Folder 1, 2 and 3. Pamphlets of Textile Sector
  • folder 4. Pamphlets of Apparel Sector
  • folder 5. Miscellaneous materials
  • box 1. Magazine “Roman fabric”
  • box 2. : Magazine “Kimono"
  • box 3. Large size of posters and pamphlets
  • Sheet materials: Large pamphlets, sugoroku and posters.
 
Notes

Title devised by cataloguer.

Yoshichu Co, Ltd. was established as a kimono business in 1875 and is Japan’s oldest comprehensive apparel company. After WWII, the company’s focus shifted to western style clothing comprising of textile, apparel and mannequin sectors. Yoshichu does not just import the fabric, but also designs and makes their own original clothes with their pattern. In order to promote their original products, they has produced well-designed advertisements such as booklets, pamphlets, and magazines, as well as organised many exhibitions and sales. The quality of their clothes and promotions have contributed to gain popularity.

Subjects Yoshichū Kabushiki Kaisha -- History -- Sources.  |  Textile industry -- Japan -- History -- 1945-1989 -- Sources.  |  Clothing trade -- Japan -- History -- 1945-1989 -- Sources.
吉忠株式会社 -- History -- Sources.

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