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Denim gear that's been put right : Keyman
Bib ID 7462015
Format PicturePicture [still image, text, sheet]
Description [Australia] : [Yakka], [between 1962 and 1970] 
1 poster : colour ; 98 x 61.6 cm 
Summary

Poster featuring a man wearing denim clothes, sitting on a motorcycle, with a woman, also in denim, leaning against his leg. The image, in black, orange and yellow, suggests Jimi Hendrix.

Biography/History

David Kersell Laidlaw (1902-1979), formed a clothing manufacturing company, D. K. Laidlaw & Sons Pty Ltd. in 1935. To promote an Australian image, the firm used the name 'Yakka', an Aboriginal word meaning 'hard work'. During World War II the company won several large government contracts and the 1950s saw a period of rapid expansion in manufacturing in general and for Yakka in particular. A factory which made boys' shorts was opened at Sunbury, and in 1955 a third factory was built in Ballarat Street, Brunswick, to make jeans, and bib-and-brace and combination overalls. Yakka produced its own label jeans: 'Brand Em' was followed by 'Keyman' in 1962. In 1960 the company moved to larger premises at Broadmeadows, expanding operations interstate and distributing products directly to industry. Further expansion ensued, with factories established at Wangaratta and Wodonga, Victoria, and at Albury and Darlinghurst, New South Wales.--adapted from Australian Dictionary of Biography website, viewed 18 September, 2017, http://adb.anu.edu.au/biography/laidlaw-david-kersell-10771

Notes

Caption title.

National Library of Australia's copy mounted on linen. Backing measures 105.5 x 69 cm

Subjects Denim -- Australia -- Posters.  |  Jeans (Clothing) -- Australia -- Posters.  |  Clothing and dress -- Australia -- Posters.  |  Posters, Australian.  |  Australia -- Posters.  |  Australian
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