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International business : the new realities / Cavusgil, Knight, Riesenberger, Rammal, Rose
Bib ID 7508162
Format BookBook, OnlineOnline [still image, text, online resource]
Author
Cavusgil, S. Tamer, author
 
Online Access
Related Online
Resources
Edition 2nd edition. 
Access Conditions National edeposit: Available onsite at national, state and territory libraries 
Description Melbourne, Vic : Pearson Australia, [2015] 
©2015 
1 online resource (xxiii, 632 pages) : colour illustrations, colour maps. 
ISBN 9781486011384 (PDF : :)
Series

Always learning (Pearson)

Technical Details

text file : PDF : 201MB 

Summary

The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.

Notes

Second adaptation edition.

Includes bibliographical references and index.

Subjects Business education -- Textbooks.  |  Business & management.  |  Non-classifiable.  |  International business enterprises -- Management.  |  Australian
Other authors/contributors Knight, Gary A., author  |  Riesenberger, John R., author  |  Rammal, Hussain G., author  |  Rose, Elizabeth L., author

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