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Frugal innovation and the new product development process : insights from Indonesia / by Stephanie B.M. Cadeddu [and four others]
Bib ID 8032861
Format BookBook [text, volume]
Author
Cadeddu, Stephanie B. M., author
 
Description Abingdon, Oxon ; New York, NY : Routledge, 2019 
269 pages : illustrations ; 24 cm. 
ISBN 9780367029319 (hardback)
0367029316 (hardback)
Invalid ISBN 9780429000980 ((ebook))
9780429671180
9780429672675
9780429669699
Series

Routledge advances in management and business studies ; 81.

Notes

Includes bibliographical references and index.

Subjects New products -- Indonesia.  |  Low-income consumers -- Indonesia.  |  Technological innovations -- Economic aspects -- Indonesia.  |  Australian

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