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Frugal innovation and the new product development process : insights from Indonesia / by Stephanie B.M. Cadeddu [and four others]
Bib ID 8032861
Format BookBook [text, volume]
Author
Cadeddu, Stephanie B. M., author
 
Description Abingdon, Oxon ; New York, NY : Routledge, 2019 
269 pages : illustrations ; 24 cm. 
ISBN 9780367029319 (hardback)
0367029316 (hardback)
Invalid ISBN 9780429000980 ((ebook))
9780429671180
9780429672675
9780429669699
Series

Routledge advances in management and business studies ; 81.

Notes

Includes bibliographical references and index.

Subjects New products -- Indonesia.  |  Low-income consumers -- Indonesia.  |  Technological innovations -- Economic aspects -- Indonesia.  |  Australian
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001 8032861
005 20190409160929.0
008 181004s2019    enka     b    001 0 eng  
010 |a 2018045821
020 |a9780367029319|qhardback
020 |a0367029316|qhardback
020 |z9780429000980|q(ebook)
020 |z9780429671180 (ePub ebook)
020 |z9780429672675 (PDF ebook)
020 |z9780429669699 (Mobipocket ebook)
024 8 |a60002312976
035 |a(OCoLC)1057730732|z(OCoLC)1055253283
040 |aDLC|beng|erda|cDLC|dOCLCO|dOCLCF|dYDX|dOCLCQ|dUKMGB|dNhCcYBP
042 |aanuc
043 |aa-io---
050 0 0 |aHF5415.153|b.C33 2019
082 0 0 |a658.5/75|223
100 1 |aCadeddu, Stephanie B. M.,|eauthor.
245 1 0 |aFrugal innovation and the new product development process :|binsights from Indonesia /|cby Stephanie B.M. Cadeddu [and four others].
264 1 |aAbingdon, Oxon ;|aNew York, NY :|bRoutledge,|c2019.
300 |a269 pages :|billustrations ;|c24 cm.
336 |atext|btxt|2rdacontent
337 |aunmediated|bn|2rdamedia
338 |avolume|bnc|2rdacarrier
490 1 |aRoutledge advances in management and business studies ;|v[81]
504 |aIncludes bibliographical references and index.
650 0 |aNew products|zIndonesia.
650 0 |aLow-income consumers|zIndonesia.
650 0 |aTechnological innovations|xEconomic aspects|zIndonesia.
653 |aAustralian
776 0 8 |iebook version :|z9780429671180
830 0 |aRoutledge advances in management and business studies ;|v81.
980 |b103.50|g1|zGBP
981 |bBO94|cRUNN
982 |a20190318
985 |aF775
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