- Bib ID:
- 8166870
- Format:
- Book
- Author:
- Donovan, Rob, author
- Description:
-
- Canberra : Federal Office of Road Safety, 1995
- 2 volumes : illustrations ; 30 cm
- Series:
-
- Public education market research report; 9/95 (Dec 1995)
- Australia. Federal Office of Road Safey Road safety advertising ; 9/95 (Dec 1995)
- Summary:
-
Vol. 1: Executive summary--1. Introduction: The prevention of road trauma--2.Sumary comment on major issues arising from the study--3. How advertising works and types of advertising appeals--4. "Positive" versus "negative" approaches--5. The role of emotion in advertising--6. Fear--7. Behaviour changemodels in health and road safety campaigns--8. Reviewof documented Australian campaigns and other relevant data--9. summary of expert interviews--10. The empirical study-- References. Vol. 2 Appendices.
- Notes:
-
- Volume 2 contains: Appendicesto: Road safety advertising.
- Includes bibliographical references (pages160- 179)
- Subject:
-
- Other authors/contributors:
-
- Copyright:
-
In Copyright
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- Reason for copyright status:
- Until 2045 [Created/Published Date + 50 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1995
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