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Planning in marketing : a selected bibliography / by William F. Massy
Bib ID 863639
Format BookBook
Author
Massy, William F
 
Description Cambridge, Mass. : M.I.T. Press, 1962 
56 p. ; 23 cm. 
Subjects Marketing -- Bibliography.
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001 863639
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008 851113s1962    mau      b    00000 eng d
019 1 |a4132721
035 |9(AuCNLDY)1584123
035 |a863639
040 |aANL|beng|dVSL
082 0 |a016.6588|220
100 1 |aMassy, William F.
245 1 0 |aPlanning in marketing :|ba selected bibliography /|cby William F. Massy.
260 |aCambridge, Mass. :|bM.I.T. Press,|c1962.
300 |a56 p. ;|c23 cm.
650 0 |aMarketing|xBibliography.
984 |aANL|cp 016.6588 MAS
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