Catalogue Persistent Identifier
https://nla.gov.au/nla.cat-vn863639
APA Citation
Massy, William F. (1962). Planning in marketing : a selected bibliography. Cambridge, Mass : M.I.T. Press
MLA Citation
Massy, William F. Planning in marketing : a selected bibliography / by William F. Massy M.I.T. Press Cambridge, Mass 1962
Australian/Harvard Citation
Massy, William F. 1962, Planning in marketing : a selected bibliography / by William F. Massy M.I.T. Press Cambridge, Mass
Wikipedia Citation
{{Citation | title=Planning in marketing : a selected bibliography / by William F. Massy | author1=Massy, William F | year=1962 | publisher=M.I.T. Press | language=English }}