@COMMENT { BibTex package created from National Library of Australia Catalogue https://catalogue.nla.gov.au } @Book{ nla.cat-vn863639, author = { Massy, William F. }, title = { Planning in marketing : a selected bibliography / by William F. Massy }, publisher = { M.I.T. Press Cambridge, Mass }, pages = { 56 p. ; }, year = { 1962 }, type = { Book }, language = { English }, subjects = { Marketing -- Bibliography. }, life-dates = { 1962 - }, catalogue-url = { https://nla.gov.au/nla.cat-vn863639 }, }