00555cam a22001931a 450000100070000000500170000700800410002401900120006503500210007703500110009804000180010908200170012710000220014424500770016626000450024330000200028865000290030898400240033786363920230221102218.0851113s1962 mau b 00000 eng d1 a4132721 9(AuCNLDY)1584123 a863639 aANLbengdVSL0 a016.65882201 aMassy, William F.10aPlanning in marketing :ba selected bibliography /cby William F. Massy. aCambridge, Mass. :bM.I.T. Press,c1962. a56 p. ;c23 cm. 0aMarketingxBibliography. aANLcp 016.6588 MAS