Government advertising ... / Audit Office of NSW
- Bib ID:
- 8820095
- Format:
- Journal
- Author:
- New South Wales. Audit Office, author
- Online Access:
- National edeposit
- Related Online Resources:
- Thumbnail
- Access Conditions:
- National edeposit: Available online
- Description:
-
- Sydney, NSW : Audit Office of NSW
- online resource.
- Summary:
-
Executive summary: "In NSW, the Government Advertising Act 2011 (the Act) requires government advertising campaigns with a likely expenditure of over 50,000 dollars to be independently peer reviewed before they can be launched. Seventy-four campaigns were peer reviewed in 2015-16. There is a hierarchy of legislation and guidance documents relating to government advertising. These include the Act, the NSW Government Advertising Guidelines (Advertising Guidelines) and the NSW Government Advertising Handbook (Advertising Handbook). (Refer to Section 1.2 for further information). The Advertising Guidelines require peer reviews to assess campaigns against three specific criteria... The Strategic Communications and Events branch of the Department of Premier and Cabinet (the Department) manages the peer review process, including coordinating and allocating peer reviewers. Government agencies submit proposed advertising campaigns to the Department to facilitate review. Public sector staff employed in marketing or communication roles can apply to become a peer reviewer. This audit assessed the effectiveness of peer review in providing assurance that government advertising is needed and cost effective.."
- Notes:
- Description based on: 2015/2016
- Frequency:
- Annual
- Subject:
-
- Government advertising -- Australia -- New South Wales -- Auditing -- Periodicals
- Government advertising -- New South Wales -- Auditing -- Periodicals
- Government publicity -- Australia -- New South Wales -- Auditing -- Periodicals
- Government publicity -- New South Wales -- Auditing -- Periodicals
- Transparency in government -- Australia -- New South Wales -- Auditing -- Periodicals
- Transparency in government -- New South Wales -- Auditing -- Periodicals
- Government publicity -- Auditing
- New South Wales
- Other authors/contributors:
- New South Wales. Audit Office. Performance audit report
- Also Titled:
- At head of title: New South Wales Auditor-General's report Performance Audit
- Copyright:
-
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- Reason for copyright status:
- Serials have an open range of dates.
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- Material type:
- Literary Dramatic Musical
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