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Kwalitatief media-onderzoek : Verkenningen naar de relatie tussen gedrikte massamedia en publiek en de betekenis daarvan voor de reclame / [Door] M. C. Scheers en J. P. van Schravendijk
Bib ID 973700
Format BookBook
Author
Scheers, M. C
 
Description [Rotterdam] : Universitaire Pers, 1968 
vi, 154 p. ; 21 cm. 
Series

Nederlands Intituut voor Efficiency. Publikatie ; nr. 476.

Notes

Aspecten van de media-keuze, 1.

Bibliography: p. [145]-151.

Subjects Readership surveys -- Europe.
Other authors/contributors Schravendijk, J. P. van  |  Nederlands Intituut voor Efficiency

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