Benefits of Early Adopter Feedback in innovation commercialisation : final report / Dr Dilupa Nakandala, Dr Hilal Hurriyet, Dr Neil Perry

Bib ID:
10005409
Format:
Book
Author:
Nakandala, Dilupa, author
Online Access:
National edeposit: Onsite at National Library of Australia
Related Online Resources:
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Access Conditions:
National edeposit: Available onsite at the National Library of Australia, State Library of New South Wales
Description:
  • Penrith, NSW : Western Sydney University, 2020
  • 1 online resource (28 pages)
File Characteristics:
text file PDF 420KB
Summary:

"The study focuses on user involvement in the commercialisation stage of the product innovation process as commercialisation is acknowledged to be the least well-managed and most problematic stage in the innovation process. Research on early adopter users of innovation has primarily focused on their characteristics and influence on market adoption rates but few studies have examined how firms can utilise early adopter feedback for the firm's advantage. We investigated how successful innovative firms select early adopter users, collect feedback from them and create benefits."--Executive summary.

Notes:
  • Title from title screen.
  • Includes bibliographical references.
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Genre/Form:
Electronic books
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