Interim guidelines on information and advertising campaigns / Department of Finance

"Government advertising and information campaigns are typically designed to support the effective delivery and implementation of Government policies, programs, assistance, initiatives and services. ... Accordingly, campaigns may seek to inform, educate or motivate a particular target audience; change levels of awareness, attitudes and behaviours in order to achieve a specific public policy outcome (e.g campaigns to address immunisation rates or community attitudes towards domestic violence); or to encourage engagement and dialogue on matters directly relevant to the Government's responsibilities. ... All entities subject to these Guidelines are expected to develop and implement effective, well designed campaigns that are strategically sound, and which employ contemporary, best-practice approaches to communications."--Introduction.