My personal brand : a guide for the new author or soloist / Jennifer Lancaster

Do you fear stepping into the spotlight but realise that a strong personal brand and origin story could help? For those who are yet to flesh out their personal brand, or trying to get across their meaning and message better, this new book is indispensable. Working past the wrong impressions of what a brand is through clear definitions, Jennifer helps new authors and solo business owners take the easy first steps of personal branding. Your values and key messages will be central to your new personal brand - as authenticity is key. Learn how to get a personal brand style guide and media kit together. Find out the differences between public print-on-demand publishing and private sales funnels. Explore monetization and capitalise on a premium positioning. Plus lots of inside tips from this book writing coach and lifelong student of marketing.