Strategic communication : campaign planning / James Mahoney
- Bib ID:
- 10007616
- Format:
- Book
- Author:
- Mahoney, James Scott, 1947-, author
- Online Access:
- https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3602253
Login to access this resource
- Edition:
- Third edition.
- Description:
-
- Abingdon, Oxon ; New York, NY : Routledge, 2023
- 1 online resource.
- ISBN:
-
- 9781003317579 ((ebook))
- 100331757X
- 9781000889598 ((electronic bk. : EPUB))
- 1000889599 ((electronic bk. : EPUB))
- 9781000889581 ((electronic bk. : PDF))
- 1000889580 ((electronic bk. : PDF))
- Invalid ISBN:
-
- 9781032329741 ((hardback))
- 9781032329734 ((paperback))
- 1032329734
- 1032329742
- Full contents:
-
The Brief 1. What this book is about 2. The nature of strategic communication 3. Communication strategy and business planning 4. Elements of a communication strategy 5. Analysing organisational communication needs 6. Why target publics matter 7. Setting the compass: communication goals and objectives 8. Planning effective messages 9. Reaching target publics: the role of communication pathways 10. Communication tools
- the things we do 11. Managing a strategic communication plan 12. The Gemini factor: Evaluating strategic communication projects 13. Strategic communication counselling
- Biography/History:
-
James Mahoney PhD is Adjunct Professor in Professional Communication, News and Media Research Centre, and former Head, Discipline of Communication, Faculty of Arts and Design, at the University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. His research interests are in issues management and strategic communication.
- Notes:
-
- Includes bibliographical references and index.
- Online resource; title from PDF title page (EBSCO, viewed May 24, 2023).
- Reproduction:
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Subject:
- Other authors/contributors:
- EBSCOhost
- Available From:
- Taylor & Francis
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 2023
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Feedback
Similar items
- Method and apparatus for measuring frequency and phase difference [microform] : patent application
- Electromagnetic fields backscattered from an S-shaped inlet cavity with an absorber coating on its inner walls [microform] / by R.J. Burkholder, C.W. Chuang, P.H. Pathak
- From cave painting to comic strip : a kaleidoscope of human communication / by Lancelot Hogben
- The creative communicator / Marea Stenmark
- Nonverbal communication : notes on the visual perception of human relationships / by Jurgen Ruesch and Weldon Kees