Librarian View
LEADER 03344nam a22006491i 4500
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221215s2023 enk ob 001 0 eng
005
20230927231226.0
010
a| 2022058219
020
a| 9781003317579
q| (ebook)
020
a| 100331757X
020
a| 9781000889598
q| (electronic bk. : EPUB)
020
a| 1000889599
q| (electronic bk. : EPUB)
020
a| 9781000889581
q| (electronic bk. : PDF)
020
a| 1000889580
q| (electronic bk. : PDF)
020
z| 9781032329741
q| (hardback)
020
z| 9781032329734
q| (paperback)
020
z| 1032329734
020
z| 1032329742
024
8
a| 40031860208
037
a| 9781003317579
b| Taylor & Francis
040
a| NhCcYBP
c| NhCcYBP
e| rda
042
a| anuc
050
4
a| HF5718
b| .M34 2023
072
7
a| BUS
x| 052000
2| bisacsh
072
7
a| BUS
x| 007000
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a| KJSP
2| bicssc
082
0
0
a| 658.4/5
2| 23/eng/20221215
100
1
a| Mahoney, James Scott,
d| 1947-
e| author.
245
1
0
a| Strategic communication :
b| campaign planning /
c| James Mahoney.
250
a| Third edition.
263
a| 2305
264
1
a| Abingdon, Oxon ;
a| New York, NY :
b| Routledge,
c| 2023.
300
a| 1 online resource.
336
a| text
2| rdacontent
337
a| computer
2| rdamedia
338
a| online resource
2| rdacarrier
506
a| Subscription and registration required for access.
533
a| Electronic reproduction.
b| Ipswich, MA
n| Available via World Wide Web.
588
a| Online resource; title from PDF title page (EBSCO, viewed May 24, 2023).
504
a| Includes bibliographical references and index.
545
0
a| James Mahoney PhD is Adjunct Professor in Professional Communication, News and Media Research Centre, and former Head, Discipline of Communication, Faculty of Arts and Design, at the University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. His research interests are in issues management and strategic communication.
505
0
a| <P>The Brief 1. What this book is about 2. The nature of strategic communication 3. Communication strategy and business planning 4. Elements of a communication strategy 5. Analysing organisational communication needs 6. Why target publics matter 7. Setting the compass: communication goals and objectives 8. Planning effective messages 9. Reaching target publics: the role of communication pathways 10. Communication tools -- the things we do 11. Managing a strategic communication plan 12. The Gemini factor: Evaluating strategic communication projects 13. Strategic communication counselling </P>
650
0
a| Business communication.
650
0
a| Communication.
650
0
a| Management.
653
a| Australian
710
2
a| EBSCOhost
852
8
b| ELECAUS
h| Electronic resource
x| Available for document delivery - standard copyright restrictions apply
z| Available for document delivery - standard copyright restrictions apply
856
4
0
u| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3602253
980
b| 190.00
g| 1
z| USD
981
a| AUSARCHIV
b| ARC/BO94
c| ELECAUS
d| Approval Plan
e| BO
982
a| 20230805
985
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f
f
s| 6d578277-2401-4f06-aba5-c6e6815d3712
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952
f
f
a| National Library of Australia
b| Parkes
c| Parkes
d| Use 'Online Access' link in record (ELECAUS)
e| Electronic resource
m| f10411c3-d80b-445b-a726-c084b0ba74c4
z| Note: Available for document delivery - standard copyright restrictions apply