Consumer Behaviour : Buying, Having, Being 5e
- Bib ID:
- 10037708
- Format:
- Book
- Author:
- Payne, Ryan, author
- Online Access:
- National edeposit: Onsite at National Library of Australia
- Related Online Resources:
- Thumbnail
- Edition:
- 5th Edition.
- Access Conditions:
- National edeposit: Available onsite at national, state and territory libraries.
- Description:
-
- Melbourne, Victoria : Pearson Australia, 2022
- 1 online resource
- File Characteristics:
- text file Digital download 85.7MB
- ISBN:
- 9780655703402 (Digital download)
- Summary:
-
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors, taking into account the COVID-19 impacts, as well as key global trends around sustainability, wellbeing, and to reflect current important issues. Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated; representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. The authors have taken advantage of today's global community, blending local, national and international experiences and knowledge to create a comprehensive guide of consumer behaviour. By being digital only, this title offers something unique to the market as it puts digital learning and instructional design at the forefront: by considering learner outcomes and in what way they can best learn that concept with the advantages of digital, there is a balance of text, media and interactivity, whilst maintaining all the rigour to ensure students have the depth and breadth of knowledge. This creates an environment where students can have a more engaging, interactive experience, as well as learn in a way that works best for them.
- Notes:
- College higher education
- Genre/Form:
- Electronic books
- Other authors/contributors:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 2022
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.