Advertising and selling
- Bib ID:
- 111243
- Format:
- Book
- Description:
-
- [Belconnen, A.C.T.] : Australian Competition & Consumer Commission, 1997
- iv, 64 p. : ill. ; 25 cm.
- ISBN:
- 0642249172
- Summary:
-
This publication covers Part V of the Trade Practices Act 1974. Part V of the Act supports fair and ethical trading by seeking to ensure that relationships between businesses and consumers are even-handed.
- Full contents:
-
- 1. Introduction
- 2. The quick guide
- 2.1. Advertising and selling defined
- 2.2. Businesses covered by Part V
- 2.3. Don't mislead or deceive
- Don't mislead: general rules
- Don't mislead: some specifics
- 2.4. Techniques of advertising and selling
- 2.5. Third line reforcing
- 2.6. Consequences of Part V breach
- 3. Marketing pitfalls
- 3.1. Disclaimers and fine print
- 3.2. Inviting a product safety problem
- 3.3. Comparative advertising
- 3.4. Two price advertising
- 3.5. Country of origin
- 3.6. Silence or omission as misleading conduct
- 3.7. Environmental claims
- 3.8. Cash back offers
- 3.9. Warranties and refunds
- 3.10. Handle with care: words and phrases
- 4. Poor practices
- 4.1. Failure to state full cash price (s. 53C)
- 4.2. Bait advertising (s. 56)
- 4.3. Misleading statments re employment and business opportunities (ss 53B and 59)
- 4.4. Misrepresentations as to interests in land (s. 53A)
- 4.5. No intention to supply (s.58)
- 4.6. Unsolicited credit (and debit) cards (s. 63A)
- 4.7. Falsely offering prizes (s. 54)
- 5. Problem areas
- 5.1. Inertia selling (seeking of payment for unsolicited goods or services) (s. 64)
- 5.2. Referral selling (s. 57)
- 5.3. Pyramid selling (s. 61)
- 5.4. Coercion (s. 60)
- 6. Making the principles work
- 6.1. Systems for compliance
- 6.2. Meeting the problem
- 6.3. Preserving your creativity.
- Notes:
- "October 1997".
- Subject:
- Other authors/contributors:
- Australian Competition and Consumer Commission
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2047 [Created/Published Date + 50 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1997
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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