Two short papers in advertising economics / by E. Antony Selvanathan
- Bib ID:
- 138711
- Format:
- Book
- Author:
- Selvanathan, E. Antony, 1954-
- Description:
-
- Nedlands, W.A. : Dept. of Economics, University of Westerns Australia, 1987
- 9, 4 p. ; 30 cm.
- Series:
- Discussion paper (University of Western Australia. Department of Economics) 87.11.
- Full contents:
-
- A new way of measuring the effects of advertising on consumption
- A simple method for estimating advertising elasticities.
- Notes:
-
- "September 1987"
- Includes bibliographical references.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 1987
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