- Bib ID:
- 1575532
- Format:
- Book
- Author:
- Windahl, Sven
- Online Version:
- Table of contents only
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- Related Online Resources:
- Publisher description
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- Description:
-
- London : Sage, 1992
- [vii], 248 p. : ill. ; 24 cm.
- ISBN:
-
- Full contents:
-
- Machine derived contents note: Introduction
- Part One: The Basics
- Conceptual Tools
- The Nature of Communication Planning
- Not All Problems are Communication Problems
- Categorization of Basic Strategies
- Part Two: Theoretical Approaches To Communication Planning
- Multi-Step Flow Approaches
- A Network Approach
- Systems Theory Perspectives
- Social Marketing Perspectives
- Communicaton Campaigns
- A Meeting Place for Different Approaches
- Part Three: The Elements Of Mass Communication Theories
- The Sender//Communicator
- The Message
- The Medium
- The Audience
- Effects.
- Notes:
-
- Includes index.
- Bibliography: p. [225]-242.
- Subject:
-
- Other authors/contributors:
-
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 1999
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