High tech, high hope : turning your vision of technology into business success / Paul Franson
- Bib ID:
- 1802491
- Format:
- Book
- Author:
- Franson, Paul, 1941-
- Related Online Resources:
- Table of Contents
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- Description:
-
- New York : Wiley, 1998
- viii, 296 p. : ill. ; 24 cm.
- ISBN:
- 047123981X (alkaline paper)
- Summary:
-
High Tech, High Hope is the first book to provide a critical analysis of several top American firms that have carefully injected a range of new technology strategies into their businesses. You'll find how such leading firms as Chrysler, Boeing, Federal Express, 3M, Hallmark, and Owens-Corning have supercharged their businesses by applying a cocktail of new technologies. This reference delivers accurate and thoroughly up-to-date coverage of how managers have applied technology solutions across their businesses. From operations and purchasing to marketing, sales, and customer support, High Tech, High Hope helps managers who are trying to get up to speed with some of the smartest solutions applied today. High Tech, High Hope features the insights of some of the world's leading technology strategists and thinkers, including Bill Gates of Microsoft, Louis Gerstner of IBM, Lew Platt of Hewlett-Packard, FedEx CIO Dennis Jones, and noted analyst Gideon Gartner.
- Full contents:
-
- Introduction: Which Came First: Technology or the Corporation?
- Ch. 1. Turning Concepts into Products
- Ch. 2. Making Operations Operate
- Ch. 3. From Purchasing to Partners
- Ch. 4. Marketing to Many - Or One
- Ch. 5. Putting Willy Loman on Steroids
- Ch. 6. When Does the Sale End and Support Begin?
- Ch. 7. Smile When You Say "Personnel," Please
- Ch. 8. You Can't Keep Secrets from Finance
- Ch. 9. Develop Your Organization
- Ch. 10. The Corporate Root Canal: Implementing New Technology
- Epilogue: Technology Has Transformed Corporations.
- Notes:
- Includes bibliographical references (p. [280]-288) and index.
- Subject:
- Technological innovations
- Also Titled:
- At head of title: Upside
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1998
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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