Designing health messages : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors
- Bib ID:
- 2096815
- Format:
- Book
- Online Version:
- Table of contents only
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- Publisher description
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- Description:
-
- Thousand Oaks, Calif. : Sage Publications, c1995
- xiii, 304 p. : ill. ; 22 cm.
- ISBN:
-
- 0803953976
- 9780803953987
- 0803953984
- Full contents:
-
- Machine derived contents note: Part One: Theory-Driven Approaches To Health Message Design
- Motivation to Attend to Health Messages - Roxanne Louiselle Parrott
- Presentation of Content and Linguistic Considerations
- Encouraging Risk Reduction - David R Holtgrave, Barbara J Tinsley and Linda S Kay
- A Decision-Making Approach to Message Design
- Moving People to Behavior Change - Edward W Maibach and David Cotton
- A Staged Social Cognitive Approach to Message Design
- Fear Appeals in Health Promotion Campaigns - Jerold L Hale and James Price Dillard
- Too Much, Too Little, or Just Right?
- Thinking Positively - Jennifer L Monahan
- Using Positive Affect When Designing Health Messages
- Designing Messages for Behavioral Inoculation - Michael Pfau
- Reaching Young Audiences - Erica Weintraub Austin
- Developmental Considerations in Designing Health Messages
- Fishing for Success - Kim Witte
- Using the Persuasive Health Message Framework to Generate Effective Campaign Messages
- Part Two: Audience-Centered Strategies For Health Message Design
- Using Research to Inform Campaign Development and Message Design - Glen J Nowak and Michael J Siska
- Examples from the `American Responds to AIDS' Campaign
- Choosing Audience Segmentation Strategies and Methods for Health Communication - Michael D Slater
- The Gatekeeping Process - John McGrath
- The Right Combinations to Unlock the Gates
- Use of Database Marketing and Consumer-Based Health Communication in Message Design - R Craig Lefebvre et al
- An Example From the Office of Cancer Communication's `5 a Day for Better Health' Program
- Part Three: Combining Theory And Practice: Additional Considerations
- Supplementing Health Campaign Messages - Sharon Lee Hammond
- Recent Developments in Informing Patients about Their Prescription Drugs
- Enabling Health - Roxanne Louiselle Parrott, Mary Louise Kahl and Edward W Maibach
- Policy and Administrative Practices at a Crossroads.
- Notes:
-
- Includes bibliographical references and index.
- NLA's copy is second hand, and is heavily annotated and highlighted.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1995
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