Consumer image and attitude [by] John G. Myers

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Bib ID:

2484539

Format:

Book

Author:

Myers, John G

Description:

[Berkeley, Calif.] Institute of Business and Economic Research [1968]
xii, 167 p. illus. 23 cm.

Series:

Publications of the Institute of Business and Economic Research, University of California.
IBER special publications.

Notes:

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
Bibliography: p. 145-167.

Subject:

Consumers

Other authors/contributors:

University of California, Berkeley. Graduate School of Business Administration

Copyright:

In Copyright

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Material type:: Literary Dramatic Musical
Published status:: Published
Publication date:: 1968

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Consumer image and attitude [by] John G. Myers

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