- Bib ID:
- 3005699
- Format:
- Book
- Author:
- Porter, Michael E., 1947-
- Description:
-
- New York : Free Press ; London : Collier Macmillan, c1985
- xviii, 557 p. : ill. ; 25 cm.
- ISBN:
- 0029250900
- Full contents:
-
- Competitive strategy
- Structural analysis of industries
- Generic competitive strategies
- Value chain
- Competitive advantage
- Competitive scope
- Cost advantage
- Cost analysis
- Cost behavior
- Buyer value
- Differentiation strategy
- Technology and competition
- Technology strategy
- Technological evolution
- Competitor selection
- Strategic benefits of competitors
- Optimal market configuration
- Industry segmentation matrix
- Identifying substitutes
- Economics of substitution
- Substitution threat
- Competitive strategy
- Interrelationships among business units
- Horizontalstrategy
- Diversification strategy
- Achievinginterrelationships
- Managing horizontal organization
- Complementary products
- Bundling
- Cross subsidization
- Industry scenarios
- Competitivestrategy underuncertainty
- Planning process
- Evaluating defensive tactics
- Defensive strategy
- Attacking an industry leader
- Notes:
-
- Includes index.
- Bibliography: p. 537-540.
- Subject:
-
- Copyright:
-
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