The costs and benefits of television: Applying the emerging paradigms of development communication to the Cook Islands experience [microform]
- Bib ID:
- 3283344
- Format:
- Book and Microform
- Author:
- Varan, Duane
- Description:
- 286 p.
- Summary:
-
Decision-makers within the Cook Islands expected that introducing broadcast television would contribute to education, promote national unity, help curb emigration, and promote local cultural development. Findings demonstrate that Cook Islanders do perceive television to be contributing to local education and, to a lesser extent, to local cultural development. There was no significant relationship between people's stated desire to emigrate and their exposure to television programming. The evidence was mixed with regards to television's role in promoting national unity. The primary social cost associated with the introduction of broadcast television was time displacement. The author tested a number of other potential social costs associated with broadcast television, as identified by Cook Islanders, and found that the social costs associated with broadcast television were no greater than that associated with video in populations without broadcast television.
With regards to economic costs, the author discusses the burden that programming has placed upon the local economy and examines how the introduction of television has resulted in capital transfer from the outer islands to the main island and from the Cook Islands to New Zealand. The author examined the economic impact on competing media industries and found no significant negative impact on AM radio, FM radio, the local cinema or the local newspaper. The introduction of broadcast television, however, did result in greater concentration in the local video rental industry.
- Notes:
-
- (UnM)AAI9239358
- Source: Dissertation Abstracts International, Volume: 53-09, Section: A, page: 3031.
- Supervisor: Emile McAnany.
- Thesis (Ph.D.)--The University of Texas at Austin, 1992.
- Reproduction:
- Microfiche. Ann Arbor, Mich.: University Microfilms International.
- Subject:
- Mass Communications
- Other authors/contributors:
- The University of Texas at Austin
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Unpublished
- Creation date:
- 1992
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