Audience research made easy / [written by Sharron Dickman]
- Bib ID:
- 3647782
- Format:
- Book
- Author:
- Dickman, Sharron
- Description:
-
- [Melbourne, Vic.] : Arts Victoria, 2005
- vi, 73 p. (loose-leaf) : ill. ; 32 cm. in folder.
- ISBN:
- 1920784306
- Summary:
-
[This document] was written to provide organisations with guidance and advice on how to conduct effective audience research and better understand audiences. Access to reliable information can help make the most of limited budgets. From informal observation to focus groups and questionnaires, this book explores creative ways to manage this essential marketing activity"--Foreword, p. 1.
- Full contents:
-
- Contents: Module A: Absolute beginners' guide to audience research
- Module B: Basics of audience research
- Module C: Conducting your own audience research: using the DIY audience research questionnaire.
- Subject:
-
- Performing arts -- Australia -- Marketing
- Performing arts -- Audiences -- Research -- Australia
- Arts -- Australia -- Marketing
- Performing arts -- Audiences -- Australia
- Arts audiences -- Australia
- Audiences -- Research -- Australia -- Methodology
- Audiences -- Research -- Methodology
- Arts audiences -- Research -- Methodology
- Arts audiences -- Research -- Australia -- Methodology
- Performing arts -- Audiences -- Research -- Methodology
- Other authors/contributors:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2055 [Created/Published Date + 50 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2005
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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