Global wine tourism : research, management and marketing / edited by Jack Carlsen and Stephen Charters
- Bib ID:
- 4088033
- Format:
- Book
- Online Version:
- Table of contents
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- Publisher description
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- Description:
-
- Cambridge, Mass. : CABI Pub., c2006
- xx, 278 p. : ill., maps ; 26 cm.
- ISBN:
-
- 9781845931704
- 184593170X
- Full contents:
-
- Machine derived contents note: 1 Introduction 1
- Jack Carlsen and Steve Charters
- PART I THE WINE TOURISM SETTING 17
- 2 Do Tourism and Wine Always Fit Together? A Consideration of
- Business Motivations 19
- Rick A. Fraser and Abel Alonso
- 3 Land Use Policy and Wine Tourism Development in North America's
- Pacific Northwest 27
- Peter W Williams, Karen Graham and Louella Mathias
- 4 Enhancing the Wine Tourism Experience: the Customers' Viewpoint 47
- Linda Roberts and Beverley Sparks
- PART II WINE TOURISM AND REGIONAL DEVELOPMENT 57
- 5 Wine Tourism and Sustainable Development in Regional Australia 59
- John G. Gammack
- 6 Emerging Wine Tourism Regions: Lessons for Development 67
- Beverley Sparks and Jane Malady
- 7 The Determinants of Quality Experiences in an Emerging Wine
- Region 80
- Tony Griffin and Alice Loersch
- PART III WINE MARKETING AND WINE TOURISM 93
- 8 Influences on Post-visit Wine Purchase (and non-purchase) by New
- Zealand Winery Visitors 95
- Richard Mitchell
- 9 Electronic Marketing and Wine Tourism 110
- Jamie Murphy
- 10 Understanding the Impact of Wine Tourism on Post-tour Purchasing
- Behaviour 123
- Barry O'Mahony, John Hall, Larry Lockshin, Leo Jago and Graham Brown
- PART IV THE CELLAR DOOR 139
- 11 Wine Tourists in South Africa: a Demand-side Study 141
- Dimitri Tassiopoulos and Norbert Haydam
- 12 Younger Wine Tourists: a Study of Generational Differences in the Cellar
- Door Experience 153
- Steve Charters and Joanna Fountain
- 13 Survey Timing and Visitor Perceptions of Cellar Door Quality 161
- Martin A. O'Neill and Steve Charters
- PART V WINE FESTIVALS AND EVENTS 177
- 14 Wine Festivals and Tourism: Developing a Longitudinal Approach to
- Festival Evaluation 179
- Ruth Taylor
- 15 Analysis of Motivational and Promotional Effects of a Wine Festival 196
- Jingxue Yuan, SooCheong Jang, Liping A. Cai, Alistair M. Morrison and
- Sally .Linton
- 16 Strategic Planning for a Regional Wine Festival: the Margaret
- River Wine Region Festival 209
- Jack Carlsen and Donald Getz
- PART VI WINE TOURS AND TRAILS 225
- 17 Nautical Wine Tourism: a Strategic Plan to Create a Nautical
- Wine Trail in the Finger Lakes Wine Tourism Region of New York
- State 227
- Michael Q. Adams
- 18 Wine Tourism in Portugal: the Bairrada Wine Route 242
- Luis Correia and Mirio Passos Ascenqio
- 19 Are We There Yet? How to Navigate the Wine Trail 255
- David Hurburgh and Dick Friend
- 20 Conclusion: the Future of Wine Tourism Research, Management and
- Marketing 263
- Steve Charters and Jack Carlsen.
- Notes:
-
- Includes index.
- Bibliography: p. 274 - 275.
- Subject:
- Other authors/contributors:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 2006
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