Television advertising avoidance - advancing research methodology / Steve Dix, Ian Phau ; editor, Ian Phau

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Bib ID:

4347199

Format:

Book

Author:

Dix, Steve

Description:

Perth, W.A. : Curtin Business School, School of Marketing, [2007]
27 leaves ; 31 cm., in folder 31 x 23 cm.

Series:

Marketing insights (Perth, W.A.) ; 2007011
Working paper series (Curtin University of Technology. School of Marketing) ; 2007011.

Notes:

Bibliography: p. 24-27.

Subject:

Other authors/contributors:

Copyright:

In Copyright

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Material type:: Literary, dramatic or musical work
Published status:: Published
Publication date:: 2007

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Television advertising avoidance - advancing research methodology / Steve Dix, Ian Phau ; editor, Ian Phau

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