How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
- Bib ID:
- 4463496
- Format:
- Book
- Author:
- Aitchison, Jim
- Online Version:
- Table of contents
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- Related Online Resources:
-
- Contributor biographical information
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- Publisher description
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- Contributor biographical information
- Description:
-
- Singapore : Wiley, 2002
- xviii, 411 p. : ill. ; 26 cm.
- ISBN:
- 0470820551
- Summary:
-
"How Asia Advertises is the first definitive source book for the region. Divided into 22 catergories, the book unravels over 90 of some of the most outstanding advertising campaigns in Asia-Pacific. Ranging from print and television, to direct marketing and transit campaigns, the book covers countries as diverse as Australia, China, Hong Kong, India, Japan, Malaysia, New Zealand, the Phillipines, Singapore, Sri Lanka, Taiwan and Thailand."--BOOK JACKET.
- Full contents:
-
- Machine derived contents note: Preface.
- Foreword.
- Introduction.
- Acknowledgments.
- Apparel and Accessories.
- Automotive/Cars.
- Automotive/Commercial Vehicles.
- Automotive/Petroleum Products.
- Banking, Financial Services, Insurance.
- Beverages.
- Cosmetics, Toiletries, Personal Hygiene.
- Fast Food.
- Fast Moving Consumer Goods.
- Food, Confectionery.
- Home Improvement and Decoration.
- Household Equipment and Appliances.
- Information Technology and dot.coms.
- Institutional and Government.
- Media.
- Office Equipment and Supplies.
- Petfood and Accessories.
- Pharmaceuticals, Health Foods, Vitamins.
- Retail.
- Services.
- Telecommunications and Postal Services.
- Travel and Tourism.
- Index.
- Notes:
- Includes index.
- Subject:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2002
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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