- Bib ID:
- 4560851
- Format:
- Book
- Author:
- Wilson, Tony, 1947-
- Description:
-
- Chichester ; Malden, MA : Wiley-Blackwell, 2009
- 219 p. ; 24 cm.
- ISBN:
-
- 9781405155663
- 1405155663
- 9781405155670
- 1405155671
- Full contents:
-
- A passive audience? Structuralist and effects studies
- The active audience : speaking subjects
- Perceiving is believing : from phenomenology to media user theory
- Meanings are ours : reader response and audience studies
- The projecting audience : from cinema to cellphone
- A phenomenology of phone use : pervasive play and the ludification of culture
- Selling on screen : from media hermeneutics to marketing communication
- Buying brandscapes : a phenomenology of perception and purchase
- Consumer-citizens : crossing cultures in cyberspace
- Media user theory : going beyond accumulation of audiences.
- Notes:
- Includes bibliographical references (p. [176]-203) and index.
- Subject:
- Mass media -- Audiences
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2009
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