Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind

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Bib ID:

459173

Format:

Book

Description:

Cambridge, Mass. : Ballinger, 1986
xvi, 318 pages : illustrations ; 24 cm.

ISBN:

0887300766

Series:

Series on econometrics and management sciences ; v. 5.

Notes:

Based on a conference held in Oct. 1983 at Harvard University.
Includes indexes.
Bibliography: p. 281-299.

Subject:

New Products -- Marketing -- Mathematical models -- Congresses
Consumers' preferences -- Mathematical models -- Congresses

Other authors/contributors:

Mahajan, Vijay
Wind, Yoram

Copyright:

Copyright Undetermined

Reason for copyright status:: Unable to determine type of work

Material type:: Undetermined

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Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind

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