The Effects of Picture Content and Exposure Frequency on Evaluations of Negroes and Whites [microform] / Daniel Perlman and Stuart Oskamp
- Bib ID:
- 5213123
- Format:
- Book and Microform
- Author:
- Perlman, Daniel
- Online Version:
- https://eric.ed.gov/?id=ED044744
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1970
- 20 p.
- Summary:
-
Pictures of black and white stimulus persons were shown to 96 white college students with different exposure frequencies (0,1,5, or 10) for different pictures. Subjects saw the stimulus persons either in positive settings, neutral settings, or negative settings. Analysis of variance of changes in trait ratings of the stimulus persons revealed significant effects due to content of the photographs, their frequency of exposure, and the content by exposure interaction. Contrary to Blume's (1966a, b) results for black models, positive exposure significantly enhances evaluations, and negative exposure decreased evaluations. White models showed primarily the positive effect. Overall, increasing exposure enhanced attitudes. This effect was very strong for positive stimuli, weak for neutral stimuli and slightly reversed for negative stimuli. Exposure effects (Zajonc, 1968) and associative learning processes appear to operate in opposing directions for negative stimuli. (Author)
- Notes:
-
- ERIC Note: Paper presented at the American Psychological Association Convention, Miami Beach, Florida, September 3-8, 1970.
- Sponsoring Agency: Public Health Service (DHEW), Arlington, VA.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1970
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- Interracial Attitudes and Contacts Among a Sample of White Students in Suburban Secondary Schools [microform] / Daniel U. Levine and Others
- Interracial Contact and Attitudes Among University Students [microform] / Glenwood C. Brooks, Jr. and Others
- The development of racial bias in young children [microform] / J. Kenneth Morland
- The racial attitudes of American Presidents, from Abraham Lincoln to Theodore Roosevelt
- Racial Identity [microform] : Refuting the Developmental "Stage" Structure / Pamela L. Knox and Others