The Persuasibility of a White or Black Source Upon High and Low Racially Prejudiced White Individuals [microform] / Stuart H. Surlin and Phillip M. Turner
- Bib ID:
- 5228945
- Format:
- Book and Microform
- Author:
- Surlin, Stuart H
- Online Version:
- https://eric.ed.gov/?id=ED060660
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1972
- 22 p.
- Summary:
-
Congruity theory is used as the basis for predictions made in this study. The study deals with the effect that 1) extrinsic ethos, and 2) general susceptibility to persuasion have on a prejudiced or non-prejudiced person's degree of persuasibility to a one-sided persuasive message presented by either a white or black source. Eighty-eight white college students heard a message. Of these, 39 had the message attributed to a black source and 49 had it attributed to a white source. The results showed that white high-prejudice individuals will attemt to disassociate a message from a black source, associate the message with a white source seen as "like me," and consequently be more susceptible to persuasion. White low-prejudiced individuals are equally persuaded by either a white or black message source. (Author/JK)
- Notes:
-
- ERIC Note: Paper presented at the International Communication Association Annual Meeting (Atlanta, Georgia, April 19-22, 1972).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Turner, Phillip M, author
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1972
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.