Small business management : manage to win / Rodney Overton
- Bib ID:
- 523550
- Format:
- Book
- Author:
- Overton, Rodney
- Description:
-
- Sydney : Martin Management, 2002
- 110 p. : ill. ; 26 cm.
- ISBN:
- 1877056758 (paperback)
- Full contents:
-
- 1. Manage to win: What is a small business?; Management functions; Set goals and targets; Profit; What skills do you require to mange a small business?; Manageing premises; Managing trading terms; Managing contributions to total cost; Control; Budgets; Retailing; Inventory management; Managing and creating a competitive advantage; Benchmarking; Sponsorships; Common mistakes; Measurement; A can-do attitude; Pro-active or reactive?; Business culture; Growing your business; You must obtain results; Analyse your customer's worth; Crisis management; The buck stops here; Don't rely on just one customer; Human resources; Engagement v. involvement; Recruiting and keeping the best staff; What do the best new-age enterprises do to differentiate themselves?; Who are my competitors?; Managing employee obligations; The Trade Practices Act (TPA); Are you a natural leader?; Marketing technology; Is your business well run?; Advertising; Managing and improving your small business; Solving problems and making decisions; Management essentials
- 2. Planning and strategy: Strategic planning; Formulating strategies; Strategies for operating areas; Strategic options; Business planning; A business plan format; SWOT analysis; Business structures; Finance; Break even analysis; Budgets; Risk management; A budget and basic record keeping; Managing trading terms; Improving cash flow; Managing performance; Strategic alliances; Strategic planning prompts; Some stages in small business management; Accounting; Danger signs; Just-in-time strategy for a turbulent world
- 3. Sales and marketing: Seven steps to a successful sale; Targeting customers; Finding and identifying sales prospects; Get the shopping list; Creating a competitive advantage; Price setting; Pricing strategies; The marketing mix; Managing your marketing; Advertising considerations; Marketing communication; Marketing and service; Value; Summary
- 4. Glossary.to make things
- Notes:
- Includes index
- Subject:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 2002
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Loading...
Similar items
- A beginner's guide to small business in Australia 2002-03 / Lance Chambers
- SME performance : separating myth from reality / John Watson
- Medium enterprises : the missing middle / R.W. Peacock
- Small business and entrepreneurial ventures : a decoupling and reconceptualisation / Megan Donnelly and Liz Fulop
- Chungso kiŏp kyŏngyŏngnon / Cho Kwan-haeng chŏ