How Colleges, Universities, and Other Educational Institutions Can Use Direct Mail More Effectively [microform] / Glenn L. Anderson
- Bib ID:
- 5236936
- Format:
- Book and Microform
- Author:
- Anderson, Glenn (Glenn L.)
- Online Version:
- https://eric.ed.gov/?id=ED068737
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1965
- 15 p.
- Summary:
-
This series of magazine articles stresses ways in which educational institutions can use direct mail advertising to promote lectures, concerts, and other programs to off-campus audiences. The application of direct mail principles to selling education is suggested, and the advantages and disadvantages of direct mailings by colleges and universities are discussed. Successful techniques for advertising are described, with emphasis on their use by educational institutions. Ideas for compiling and evaluating mailing lists are given to ensure maximum community support. (RS)
- Notes:
-
- ERIC Note: Series of articles which appeared in College and University Business, January - June, 1965.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 1965
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