Diffusion Strategy Guide [microform] / James R. McCutcheon and John R. Sanders
- Bib ID:
- 5256141
- Format:
- Book and Microform
- Author:
- McCutcheon, James R
- Online Version:
- https://eric.ed.gov/?id=ED090919
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1973
- 106 p.
- Summary:
-
A methodology is presented for planning and managing the spread of educational innovations. The first portion of the guide develops a theoretical framework for diffusion which summarizes and capitalizes on the latest marketing and on the latest marketing and diffusion research findings. Major stages in the diffusion paradigm discussed include educational development, program output, the selection of diffusion strategies and tactics, and consumer adoption. Part II of the guide deals with the implementation of the methodology, dealing in turn with the statement of dissemination objectives, the definition of the target audience, the identification of communication channels, and the matching of priorities to costs. Also considered are evaluation tactics, ways of generating a diffusion strategy decision-making process, and the evaluation and revision of diffusion strategies. (Author/PB)
- Notes:
-
- Sponsoring Agency: Office of Education (DHEW), Washington, DC.
- Contract Number: OEC-3-7062909-3070.
- ERIC Note: Paper presented at the Annual Meeting of the American Educational Research Association (59th, Chicago, Illinois, April 1974).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1973
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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