Slicing the Attitude Pie [microform] : A Validity and Reliability Study of a New Attitude Assessment Technique / James T. Lull and Joseph N. Cappella
- Bib ID:
- 5303610
- Format:
- Book and Microform
- Author:
- Lull, James T
- Online Version:
- https://eric.ed.gov/?id=ED123667
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1976
- 27 p.
- Summary:
-
This paper introduces a new measure of attitude, the "attitude pie," which attempts to separate true neutrality from degree of indifference while providing an evaluation score on the issue being judged. A large reliability-validity study involving ten attitude traits, four different methods, and over one hundred subjects at three different times was undertaken. Results from the study indicated that the reliabilities of both the salience and positivity scores of the attitude pies behave acceptably as compared to Semantic Differentials, Likerts, and Rank Importance procedures. Similarly the validity of the positivity scores is roughly comparable to that of the Semantic Differentials and Likert scales for evaluation. On the basis of the evidence from this study it was concluded that the attitude pie is at least as useful a tool in assessing group positivity and group indifference as either Semantic Differential or Likert methods. (TS)
- Notes:
-
- ERIC Note: Paper presented at the Annual Meeting of the International Communication Association (Portland, Oregon, April 1976); Parts of text may be marginally legible due to print quality of original; Reproduced from best copy available.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Cappella, Joseph N, author
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1976
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