Public Television Survey [microform] : Report 3: Programming
- Bib ID:
- 5312700
- Format:
- Book and Microform
- Author:
- Corporation for Public Broadcasting, Washington, DC
- Online Version:
- https://eric.ed.gov/?id=ED133785
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1977
- 30 p.
- Summary:
-
This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television households assessed satisfaction with programming by both public and commercial television stations and examined respondents' comments regarding the quantity and subject matter of programming. In addition, a discussion is provided of the possibility for "mapping," or delineating audience preferences for one type of programming which extend to other types of programming. Appendixes include a description of evaluation methodology and a copy of the questionnaire used in the investigation. (KS)
- Notes:
-
- ERIC Note: For related documents, see CS 501 596-599.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Available From:
- ERIC
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