Quasi-Mass Media as Community Communication Channels [microform] / Joey Reagan
- Bib ID:
- 5351939
- Format:
- Book and Microform
- Author:
- Reagan, Joey
- Online Version:
- https://eric.ed.gov/?id=ED155754
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- Description:
-
- [Washington, D.C.]] : Distributed by ERIC Clearinghouse, 1978
- 22 p.
- Summary:
-
"Quasi-mass media," refers to a type of communication and communication media that lies between mass media and interpersonal communication. This paper defines quasi-mass communication in terms of its messages, how it is generated, and audience membership, and discusses its uses in promoting political and community development, information flow, and decision making. The paper suggests quasi-mass media as a possible solution to problems related to the limited usefulness and accessibility of mass media and as a means of resolving the debate over elitist versus pluralist control of community government in the United States. A list of references is included, along with suggestions for further research for areas of possible assessment. (MAI)
- Notes:
-
- ERIC Note: Paper presented at the Annual Meeting of the International Communication Association (27th, Chicago, Illinois, April 25-29, 1978).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1978
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